Welcome to Gower Bike Ride 2018

For over 30 years the Gower Bike Ride has been part of the Swansea Summer calendar. Everyone at White Rock Events is delighted that we are able to ensure it continues and would like to thank Cycle Solutions for their sponsorship, The Evening Post and Wales Online for their support and to the many other companies and individuals who have come together to make the day possible.

Much of what has made the Gower Bike Ride so successful will continue but we have also taken the opportunity to make a number of changes. Safety will always be a major concern and we strongly recommend that you wear a helmet. It is not the law in the UK so we cannot make you but any cyclist not wearing a helmet will not be covered by our event insurance.


What has stayed the same

Most importantly the event never has been and never will be a race. We want you to enjoy the day and atmosphere. The day has also raised many hundreds of thousands of pounds for charity but this year rather than support one charity we want to open the event up to all charities and encourage riders to support the charity of their choice.

The distance always was around the 35 mile mark and will continue to be so. The Gower is not flat but it does have some of the most fantastic scenery anywhere in the UK. We believe that 35 miles represents an achievable challenge to the recreational rider. We know that many regular riders have started using this event as part of their progression.

The start and finish has traditionally been at St Helen’s and will remain in the area. Finally we wanted to keep the entry fee in the same range. There are a long list of costs that come with organising such an event and the British Heart Foundation withdrew because it no longer became cost effective.

With the support of our sponsors we believe we can secure the future of the event.


And yes ……………….. you still get a medal for finishing


So what has changed?

The biggest change that you will see will be the route. Firstly we start at the 360 Cafe opposite the Recreation Ground which we will still use for parking. From the 360 we head towards the Mumbles and we confine the whole route to the Gower. We do not cycle through town, up Carmarthen Road or through Cockett. Instead we have included the Mumbles and Welsh Moor for the first time in the history of the ride.

You will notice cycling marshals for the first time. These ladies and gentlemen are regular riders who are all qualified first aiders and will help with basic cycle repairs until Cycle Solutions can get to you. They are there to ensure you are as safe as possible but remember the event takes place on open roads so follow the Highway Code.

As mentioned above safety is paramount and accidents often happen when riders become dehydrated. On route we will make sure there are sufficient water stops and, for the first time, you will receive refreshments. For those not used to riding longer distances a good guide is 1 litre of water per 40 minutes. If you would like a pint then wait until the end to taste the latest local brews from our friends at the Gower Brewery.

Any questions please do not hesitate to contact us on info@whiterockevents.co.uk


The Route

• Fully signed

• First aid provision

• Riding Marshals

• Water stops

• Half way food stop

• Cycle Repairs

• Recovery vehicles

The route takes in many of the outstanding country lanes that the Gower has to offer. The route isn’t flat but we have avoided most of the big climbs on the Peninsula.


Online registration has now closed. You can register from 7:30am tomorrow morning at The Recreation Ground. Entry fee is £20